Shanghai Volkswagen Automotive Company, Ltd. · Shanghai China
Company Description
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Shanghai Volkswagen Automotive Company, a 50-50 joint venture between Volkswagen and the Shanghai Automotive Industry Corporation (SAIC), is the largest foreign-invested enterprise in China, in terms of sales. Shanghai Volkswagen's standard Santana model is one of the best-selling sedans in China. The company's other models include Polo, Passat, Touran, and Fabia. Shanghai Volkswagen Automotive began to lose market share to competitors, such as GM and Toyota , and identified a disconnect with its sister sales company, SAIC-Volkswagen Sales. The two entities merged in order to react more quickly to market conditions. To read the full description, subscribe now.
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Key Shanghai Volkswagen Automotive Company, Ltd. Financials
| Company Type | Joint Venture Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $47,911.8 |
| Employees | 16,000 |
Shanghai Volkswagen Automotive Company, Ltd. Executives
4 executives listed for Shanghai Volkswagen Automotive Company, Ltd.'s Shanghai, location.
| Title | Name & Bio | Contact |
| General Manager | Liu Jian | Network |
| Deputy Managing Director and Commercial Executive Director | Jörn Hasenfuss | Network |
| General Manager MG, Nanjing Automobile | Huang Keji | Network |
Competition
Competitive Landscape for Shanghai Volkswagen Automotive Company, Ltd.
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Shanghai Volkswagen Automotive Company, Ltd. Competitors
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