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Sara Lee International Beverage and Bakery · Utrecht The Netherlands

Company Description

Vleutensevaart 100
Utrecht
3532 -AD
The Netherlands (Map)
Phone: +31-302979111
Fax: +31-30 292 2330
    Sara Lee mixes it up. And we're talking more than Ms. Lee's cheesecake recipe here. The parent company underwent a major restructuring in 2005 and one result was the creation of Sara Lee International Beverage and Sara Lee International Bakery. The operations oversee the non-US coffee, tea, and bakery business (bread, buns, rolls, specialty breads, refrigerated doughs, and frozen desserts) of Sara Lee in Australia, Brazil, and Europe. Its major beverage brands include Douwe Egberts, Senseo, and Café do Ponto; its top bakery brands are Ortiz, BonGateaux, and Sara Lee. To read the full description, subscribe now.
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    Key Sara Lee International Beverage and Bakery Financials

    Company TypeBusiness Segment

    Headquarters
    Fiscal Year-EndJune
    Annual Sales (mil.)$4,344.8
    Employees15,982

    Sara Lee International Beverage and Bakery Executives

    4 executives listed for Sara Lee International Beverage and Bakery's Utrecht,  location.
    TitleName & BioContact
    CEO, Coffee and Tea DivisionFrank van OersNetwork
    CEO, Household and Body Care DivisionVincent JanssenNetwork
    SVPNick SnowNetwork

    Competition

    Competitive Landscape for Sara Lee International Beverage and Bakery
    Consumer taste and population growth drive demand in the consumer sector, while economic growth of businesses, like restaurants and hotels, drives demand in the commercial sector. The profitability of individual companies depends on effectively managing raw ingredient costs, efficient operations, and effective marketing. Large companies have scale advantages in purchasing, distribution, manufacturing, and marketing. Small companies can compete effectively by offering specialized products or serving a local market. The industry is capital-intensive: average annual revenue per worker is about $600,000. Coffee and tea manufacturers face intense competition from other beverage companies, especially soft drink, bottled water, and juice manufacturers. Although the US coffee market is in long-term decline, the US is the largest coffee consumer in the world. To read the full description, subscribe now.
    Top Sara Lee International Beverage and Bakery Competitors
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