Rothmans Inc. · Toronto, ON Canada
Company Description
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This link will open in a new window It's not smoke getting in your eyes that makes the business of Rothmans a bit hard to follow. The company owns 60% of Rothmans, Benson & Hedges (RBH). RBH, Canada's #2 tobacco firm (Imperial Tobacco Canada is #1), makes and distributes cigarettes and roll-your-own tobaccos under top brands Craven "A" and Rothmans, as well as Belvedere, Benson and Hedges, Dunhill (licensed), Mark Ten, Number 7 (its best seller), and Viscount. RBH also distributes cut tobacco, mini-cigars, and pipe tobacco (Captain Black). Rothmans controls about a third of the Canadian tobacco product market. Philip Morris International (PMI) acquired Rothmans for about $2 billion in 2008. To read the full description, subscribe now.
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Key Rothmans Inc. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $412.5 |
| Employees | 750 |
Rothmans Inc. Executives
12 executives listed for Rothmans Inc.'s Toronto, ON location.
| Title | Name & Bio | Contact |
| Chairman | Joseph Heffernan | Network |
| President, CEO, and Director | John Barnett | Network |
| VP Finance and CFO | Michael Frater | Network |
Competition
Competitive Landscape for Rothmans Inc.
Demand is driven by discretionary consumer spending and awareness of the health effects of smoking. The profitability of individual companies depends on effective marketing. Large companies enjoy economies of scale in manufacturing and in their ability to offer wider ranges of products. Small companies can compete effectively through heavy discounting, through clever branding and packaging, and by exploiting niche categories such as pipe tobacco and additive-free cigarettes. The industry is highly capital-intensive: average annual revenue per worker for a typical company is $1.5 million. To read the full description, subscribe now.Top Rothmans Inc. Competitors
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