Rothmans, Benson & Hedges Inc. · Toronto, ON Canada
Company Description
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This link will open in a new window Rothmans, Benson & Hedges (RBH) is the operating subsidiary of Rothmans , which is owned by Philip Morris International (PMI). PMI held a 40% stake in RBH until September 2008, when PMI purchased Rothmans for about $2 billion. Rothmans held the other 60%. RBH makes and markets cigarettes and tobacco for roll-your-own use. The company's brands include Belvedere, Benson and Hedges, Craven "A," Dunhill (under license), Mark Ten, Number 7, Rothmans, and Viscount. RBH purchases most of its tobacco from Canadian growers and controls almost a quarter of the Canadian tobacco-product market. The company has been bracing itself for the first round of Canadian class-action suits against tobacco companies. To read the full description, subscribe now.
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Key Rothmans, Benson & Hedges Inc. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | March |
| Annual Sales (mil.) | $430.1 |
| Employees | 782 |
Rothmans, Benson & Hedges Inc. Executives
9 executives listed for Rothmans, Benson & Hedges Inc.'s Toronto, ON location.
| Title | Name & Bio | Contact |
| President and CEO | John Barnett | Network |
| VP Operations, Leaf and Research and Development | Warren Finlay | Network |
| VP Finance and Administration | Michael Frater | Network |
Competition
Competitive Landscape for Rothmans, Benson & Hedges Inc.
Demand is driven by discretionary consumer spending and awareness of the health effects of smoking. The profitability of individual companies depends on effective marketing. Large companies enjoy economies of scale in manufacturing and in their ability to offer wider ranges of products. Small companies can compete effectively through heavy discounting, through clever branding and packaging, and by exploiting niche categories such as pipe tobacco and additive-free cigarettes. The industry is highly capital-intensive: average annual revenue per worker for a typical company is $1.5 million. To read the full description, subscribe now.Top Rothmans, Benson & Hedges Inc. Competitors
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