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Rolls-Royce Motor Cars Limited · Chichester, West Sussex United Kingdom

Company Description

The Drive Westhampnett
Chichester, West Sussex
PO18 0SH
United Kingdom (Map)
Phone: +44-1243-384000
Fax: +44-1243-384100
    The Spirit of Ecstasy is neither a ghost nor a phantom; it is the iconic mascot of Rolls-Royce Motor Cars. The company is known for its luxurious design, engineering, and price, and especially for its iconic female grill ornament -- the Spirit of Ecstasy. Its model line-up leads with the Phantom, the Phantom CoupĂ©, Phantom Extended Wheelbase, the 101EX, and Phantom Drophead. The new Rolls-Royce Ghost will begin production in late 2009. The company makes about 1,000 hand-crafted cars a year at an ecstatic cost of ₤300,000, give or take a shilling or two. In 2003 BMW bought control of the name and the manufacturing of Rolls-Royce cars from Volkswagen AG. The company has been in operation since 1911. To read the full description, subscribe now.
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    Key Rolls-Royce Motor Cars Limited Financials

    Company TypeSubsidiary

    Headquarters
    Fiscal Year-EndDecember
    Annual Sales (mil.)$146.0
    Employees443

    Rolls-Royce Motor Cars Limited Executives

    9 executives listed for Rolls-Royce Motor Cars Limited's Chichester, West Sussex location.
    TitleName & BioContact
    CEOTom PurvesNetwork
    Director FinanceHanno KirnerNetwork
    Chief DesignerIan CameronNetwork

    Competition

    Competitive Landscape for Rolls-Royce Motor Cars Limited
    Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.
    Top Rolls-Royce Motor Cars Limited Competitors
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