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Reynolds American Inc. · Winston-Salem, NC United States ·(NYSE: RAI)

Company Description

401 N. Main St.
Winston-Salem, NC
27101
United States (Map)
Phone: 336-741-2000
Fax: 336-741-4238
Rankings
  • #481 in FT Global 500
  • #294 in FORTUNE 500
  • S&P 500
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Together, no one can stop us. No doubt that is what R.J. Reynolds Tobacco Holdings and Brown & Williamson were thinking when the two merged to create Reynolds American (RAI). R.J. Reynolds has been smoking for more than 120 years, but increasing competition and the need to cut costs convinced the #2 US tobacco company to merge with #3 Brown & Williamson. However, RAI still trails the Altria Group (owner of Philip Morris), which steers about half of the US tobacco market. Still, RAI's RJR Tobacco unit boasts five of the 10 best-selling brands of cigarettes in the US: Camel, Kool, Pall Mall, Doral, and Winston. Brown & Williamson's former parent British American Tobacco owns about 42% of RAI. To read the full description, subscribe now.
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Key Reynolds American Inc. Financials

Company TypePublic - NYSE: RAI

Headquarters
Fiscal Year-EndDecember
2008 Sales (mil.)$8,845.0
2008 Employees6,600

Reynolds American Inc. Executives

55 executives listed for Reynolds American Inc.'s Winston-Salem, NC location.
TitleName & BioContact
Chairman, President, and CEO; Chairman, R.J. Reynolds Tobacco CompanySusan IveyNetwork
EVP and CFOThomas AdamsNetwork
EVP and CIO, Reynolds American and R.J. Reynolds Tobacco CompanyDonald LamondsNetwork

Competition

Competitive Landscape for Reynolds American Inc.
Demand is driven by discretionary consumer spending and awareness of the health effects of smoking. The profitability of individual companies depends on effective marketing. Large companies enjoy economies of scale in manufacturing and in their ability to offer wider ranges of products. Small companies can compete effectively through heavy discounting, through clever branding and packaging, and by exploiting niche categories such as pipe tobacco and additive-free cigarettes. The industry is highly capital-intensive: average annual revenue per worker for a typical company is $1.5 million. To read the full description, subscribe now.
Top Reynolds American Inc. Competitors
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