Reebok International Ltd. · Canton, MA United States

Reebok International feels comfortable stepping out onto any surface. It has long been at home in sporting arenas and is a top US maker of athletic shoes, behind NIKE. In addition to Reebok sportswear and accessories, Reebok sports Rockport and Weebok shoes and caters to hockey aficionados through its Reebok-CCM Hockey unit. It runs more than 220 retail stores. Reebok sponsors sports stars and it has taken strides to become more fashionable. In 2005 Reebok sold its Ralph Lauren Footwear unit to Polo Ralph Lauren for about $110 million. adidas, in 2006, acquired Reebok for about $3.8 billion. Paul Harrington then succeeded Paul Fireman (who, with his wife, owned nearly 19% of the firm) as head of Reebok. To read the full description, subscribe now.