Red Bull GmbH · Fuschl am See Austria
Company Description
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This link will open in a new window You don't have to twirl a red cape in front of this bull to get a charge out of it. Red Bull markets its eponymous functional energy drink around the globe. The nonalcoholic drink contains the amino acid taurine, B-complex vitamins, caffeine, and carbohydrates - not bull testicles or any other rumored ingredients. Red Bull claims that the body needs more taurine than is produced naturally during physical exertion. Sales of the drink grew quickly and now dominate the world's energy-drink market. (Red Bull has sold more than 3.5 billion cans in 143 countries ever since it was first created.) To read the full description, subscribe now.
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Key Red Bull GmbH Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $1,809.5 |
| Employees | 243 |
Red Bull GmbH Executives
11 executives listed for Red Bull GmbH's Fuschl am See, location.
| Title | Name & Bio | Contact |
| Founder and Managing Partner | Dietrich Mateschitz | Network |
| Head Controlling and Accounting | Walter Bachinger | Network |
| Managing Director, Red Bull UK | Nigel Trood | Network |
Competition
Competitive Landscape for Red Bull GmbH
Demand for nonalcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. The industry is capital-intensive: average annual revenue per production worker is about $1 million. To read the full description, subscribe now.Top Red Bull GmbH Competitors
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