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Red Bull GmbH · Fuschl am See Austria

Company Description

Am Brunnen 1
Fuschl am See
5330
Austria (Map)
Phone: +43-662-6582-0
Fax: +43-662-6582-7010
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    You don't have to twirl a red cape in front of this bull to get a charge out of it. Red Bull markets its eponymous energy drink around the globe. The nonalcoholic drink contains the amino acid taurine, B-complex vitamins, caffeine, and carbohydrates -- not bull testicles or any other rumored ingredients. Red Bull claims that the human body needs more taurine than it produces naturally during physical exertion -- thus the need for partaking of its beverage. Sales of the drink grew quickly from the beginning and now dominate the world's energy-drink market. (Red Bull has about a 70% market share and sells some a billion cans of its drink in more than 100 countries every year.) To read the full description, subscribe now.
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    Key Red Bull GmbH Financials

    Company TypePrivate

    Headquarters
    Fiscal Year-EndDecember
    Annual Sales (mil.)$1,809.5
    Employees219

    Red Bull GmbH Executives

    11 executives listed for Red Bull GmbH's Fuschl am See,  location.
    TitleName & BioContact
    Founder and Managing PartnerDietrich MateschitzNetwork
    Head Controlling and AccountingWalter BachingerNetwork
    Managing Director, Red Bull UKNigel TroodNetwork

    Competition

    Competitive Landscape for Red Bull GmbH
    Demand for nonalcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. The industry is capital-intensive: average annual revenue per production worker is about $1 million. To read the full description, subscribe now.
    Top Red Bull GmbH Competitors
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