Recreational Equipment, Inc. · Kent, WA United States
Company Description
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This link will open in a new window Outdoor gear and clothing from Recreational Equipment, Inc. (REI) outfits everyone from mountain climbers to mall walkers. It's the nation's largest consumer cooperative with more than 3 million members. Through more than 80 outlets in 27 states, REI sells high-end gear, clothing, and footwear (including private-label goods) for outdoor activities, such as climbing, kayaking, and skiing, as well as for hiking, bicycling, and camping. The company also repairs gear, and it sells merchandise online and through occasional catalogs. Its travel service, REI Adventures, offers trips such as cycling the Alps, sea kayaking Costa Rica, and hiking New Zealand. Climbers Lloyd and Mary Anderson formed REI in 1938. To read the full description, subscribe now.
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Key Recreational Equipment, Inc. Financials
| Company Type | Private - Cooperative Headquarters |
| Fiscal Year-End | December |
| 2007 Sales (mil.) | $1,342.0 |
| 2007 Employees | 10,000 |
Recreational Equipment, Inc. Executives
31 executives listed for Recreational Equipment, Inc.'s Kent, WA location.
| Title | Name & Bio | Contact |
| Chairman | Anne Farrell | Network |
| Vice Chairman | Ivar Chhina | Network |
| President, CEO, and Director | Sally Jewell | Network |
Competition
Competitive Landscape for Recreational Equipment, Inc.
Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains have an advantage in stocking a wide variety of goods. Small companies and specialty retailers can compete successfully by carrying a deeper product line in specialized sports, hiring highly experienced staff, offering repair services, or by serving a local market. The industry is fairly labor-intensive: average annual revenue per employee is about $135,000. To read the full description, subscribe now.Top Recreational Equipment, Inc. Competitors
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