Real London Ltd. (formerly 21 Carrot) provides a whole bunch of enticements for advertisers to use its services. The company offers contract publishing services, creating customer magazines and "advertorials" (advertisements that mimic the editorial content of the periodical in which they are included) for corporate clients. Real London clients' advertorials appear in such publications as Sainsbury's Magazine, a consumer title owned by popular TV host, cookbook author, and chef Delia Smith. The company has produced campaigns for such firms as Akzo Nobel, Nestlé, and Discovery Foods. Real London was founded in 1995 by managing director Richard Proctor. To read the full description, subscribe now.