R. L. Polk & Co. · Southfield, MI United States
| 26533 Evergreen Rd., Ste. 900 | Phone: 248-728-7000 |
| Southfield, MI | |
| 48076 | Toll Free: 800-464-7655 |
| United States | 
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R. L. Polk & Co. Rankings
Company Description
R. L. Polk keep tabs on the Motor City madness. One of the oldest and largest consumer marketing firms in the US, Polk is the leading provider of marketing information and services to the auto industry. It collects demographic and vehicle data and packages its information into a number of products, including software and online analysis tools, for use by brand managers, marketing officers, and auto dealers. It also offers information and services for the aftermarket segment, as well as business-to-business marketing tools. In addition, its Carfax unit provides vehicle history data to consumers. The family-owned company was founded by patriarch Ralph Lane Polk in 1870.
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Financials
| Company Type | PrivateHeadquarters |
|---|---|
| Fiscal Year-End | March |
| Employees | 1,440 |
Executives
9 executives listed for R. L. Polk & Co.'s Southfield, MI location.
| Chairman, President, and CEO | Stephen Polk | |
|---|---|---|
| SVP and CFO | Michelle Goff | |
| President, CARFAX | Richard Raines |