R. L. Polk & Co. · Southfield, MI United States
Company Description
Phone: 248-728-7000
Fax: 248-728-7680
Toll Free: 800-464-7655
View R. L. Polk & Co. Locations On A US Map
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This link will open in a new window R. L. Polk keep tabs on the Motor City madness. The oldest and one of the largest consumer marketing firms in the US, Polk is the leading provider of marketing information and services to the auto industry. It collects demographic and vehicle data and packages its information into a number of products, including software and online analysis tools, for use by brand managers, marketing officers, and auto dealers. It also offers information and services for the aftermarket segment, as well as business-to-business marketing tools. In addition, its Carfax unit provides vehicle history data to consumers. The family-owned company was founded by patriarch Ralph Lane Polk in 1870. To read the full description, subscribe now.
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Key R. L. Polk & Co. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | March |
| Annual Sales (mil.) | $352.0 |
| Employees | 1,278 |
R. L. Polk & Co. Executives
5 executives listed for R. L. Polk & Co.'s Southfield, MI location.
| Title | Name & Bio | Contact |
| Chairman, President, and CEO | Stephen Polk | Network |
| SVP and CFO | Michelle Goff | Network |
| President, Polk Global Automotive | Joseph Walker | Network |
Competition
Competitive Landscape for R. L. Polk & Co.
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top R. L. Polk & Co. Competitors
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