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Planet Smoothie Franchises, LLC · Atlanta, GA United States

Company Description

1801 Peachtree Rd. Ste. 160
Atlanta, GA
30309
United States (Map)
Phone: 678-999-0513
Fax: 678-999-0514
    You might say this company orbits the blended fruit drink market. Planet Smoothie Franchises operates a chain of more than 125 franchised smoothie stands in 20 states. The outlets offer about 30 types of blended fruit drinks with names like "Frozen Goat," "Mr. Mongo," and "Spazz." Enthusiasts can customize their beverages by adding any of eight Blasts -- blends of supplements and vitamins to increase energy, help burn fat, or aid immune systems. The company also has a small number of Planet Smoothie Cafes featuring salads, sandwiches, and wraps. Martin Sprock opened the first Planet Smoothie in 1995. Private equity firm Edmonds Capital acquired the chain in 2009 from Sprock's Atlanta-based Raving Brands. To read the full description, subscribe now.
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    Key Planet Smoothie Franchises, LLC Financials

    Company TypePrivate

    Headquarters
    Fiscal Year-EndDecember
    Employees40

    Planet Smoothie Franchises, LLC Executives

    8 executives listed for Planet Smoothie Franchises, LLC's Atlanta, GA location.
    TitleName & BioContact
    CEOMartin SprockNetwork
    COOBret EldridgeNetwork
    EVP and Chief Marketing OfficerChris MoroccoNetwork

    Competition

    Competitive Landscape for Planet Smoothie Franchises, LLC
    Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Large companies have advantages in purchasing, finance, and marketing. Small companies can offer superior food or service. The industry is highly labor-intensive: annual revenue per worker is between $40,000 and $45,000. Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. To read the full description, subscribe now.
    Top Planet Smoothie Franchises, LLC Competitors
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