Piaggio & C. SpA · Pontedera, Pisa Italy ·(Italian: PIA)
Company Description
Phone: +39-0587-272-111
Fax: +39-0587-272-344
Toll Free: 800-631-1101
View Piaggio & C. SpA Locations On A US Map
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This link will open in a new window The world listened when Piaggio said, "Scoot!" As Europe's #1 maker of scooters, the company has kept its signature Vespa model, one of the world's most popular scooters, on the road for more than half a century. The Vespa became a star after whizzing Gregory Peck and Audrey Hepburn through Rome in the 1953 film Roman Holiday. Piaggio also makes motorcycles (Aprilia, Moto Guzzi, and Derbi brands), racing scooters (Gilera), mopeds (Derbi), and light vans and trucks. Customers in Europe, primarily from Italy, account for about three-quarters of the company's sales. To read the full description, subscribe now.
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Key Piaggio & C. SpA Financials
| Company Type | Public - Italian: PIA Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $2,213.0 |
| Employees | 4,800 |
Piaggio & C. SpA Executives
6 executives listed for Piaggio & C. SpA's Pontedera, Pisa location.
| Title | Name & Bio | Contact |
| Chairman and CEO | Roberto Colaninno | Network |
| Deputy Chairman | Matteo Colaninno | Network |
| General Manager Operations | Daniele Bandiera | Network |
Competition
Competitive Landscape for Piaggio & C. SpA
Personal income and interest rates drive demand. Motorcycles are considered discretionary items in the US since few are used as a primary means of transportation. About one-fourth of motorcycle purchases are financed. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Small manufacturers compete by offering highly customized products. Annual sales per employee averages about $400,000. To read the full description, subscribe now.Top Piaggio & C. SpA Competitors
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