Company Description
Pacific Sunwear of California (PacSun) knows that teens aspire to the "swag" of the sports world. The company operates about 820 mall-based apparel stores in all 50 US states and Puerto Rico under the names Pacific Sunwear and PacSun, and an e-tail site. It courts the young and active consumer by representing brands associated with surfing, skateboarding, and snowboarding, including apparel by Billabong, Volcom, and Quicksilver, as well as footwear by DC Shoes, among others. PacSun also sells its own private-label merchandise (Bullhead, Kirra, Kirra Girl, Vurt, and Nollie). The teen-focused chain is struggling with decreasing sales, has closed its One Thousand Steps and d.e.m.o. chains, and many PacSun stores.