PUMA AG Rudolf Dassler Sport · Herzogenaurach Germany ·(German: PUM)

PUMA is one cat that keeps changing its stripes. The company, which makes sports-specific shoes and apparel sold under the PUMA and Tretorn labels, was formed when German brothers Rudi and Adi Dassler feuded and split their family firm into adidas and PUMA. While shoes are PUMA's heritage, apparel accounts for a growing portion of sales. The company has been expanding its athletic apparel styles to include men's golf, motorsports, and denim items. PUMA also operates its own retail business under the Concept Store banner and controls distribution of its products in many countries. French luxury-goods firm PPR, which had owned about a quarter of the firm, increased its stake to some 66% in July 2007. To read the full description, subscribe now.