PROTON Holdings Berhad · Shah Alam, Selangor Malaysia ·(Malaysia: PROTON)
Company Description
Phone: +60-3-5191-1055
Fax: +60-3-5191-1255
View PROTON Holdings Berhad Locations On A US Map
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This link will open in a new window PROTON is positively charged about producing cars for today's consumer. Operating through seven wholly-owned subsidiaries, the company's made-in-Malaysia portfolio features family sedans, fun-to-drive, chic, and sporty models. Outside of Southeast Asia, the company manufactures its world-renown sports car, the Lotus . Handcrafted in the UK, Lotus models include Elise and Exige. PROTON also builds mountain and road bikes through its T-Bikes subsidiary. Its marketing and distribution arm PROTON Edar drives sales. PROTON fuels operations through automotive engineering services and auto-finance assistance to buyers. The company is reportedly Malaysia's largest investor in research and development. To read the full description, subscribe now.
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Key PROTON Holdings Berhad Financials
| Company Type | Public - Malaysia: PROTON Headquarters |
| Fiscal Year-End | March |
| Annual Sales (mil.) | $5,621.6 |
| Employees | 6,000 |
PROTON Holdings Berhad Executives
35 executives listed for PROTON Holdings Berhad's Shah Alam, Selangor location.
| Title | Name & Bio | Contact |
| Chairman | Mohamad Bin Mohamad Salleh | Network |
| Managing Director and Board Member | Zainal Abidin Mohamed Tahir | Network |
| Director Finance and Corporate Affairs Division | Vimala Menon | Network |
Competition
Competitive Landscape for PROTON Holdings Berhad
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top PROTON Holdings Berhad Competitors
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