Opel Ireland Ltd. · Dublin Ireland
Company Description
Phone: +353-1-216-1000
Fax: +353-1-295-9832
View Opel Ireland Ltd. Locations On A US Map
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This link will open in a new window Opel is Okay with the Irish. Opel Ireland, a subsidiary of General Motors ’ Adam Opel , is responsible for marketing the company’s line of autos in Ireland. With a new managing director (Dave Sheeran, appointed in 2004) and a new extended test-drive incentive, the company is battling to regain its one-time position as Ireland’s top auto brand (Opel topped the list in 1996, but has fallen steadily since then.) In addition to executive and marketing changes, the company has unveiled a line of performance models, including Astra and Zafira. Opel Ireland also offers a line of commercial vehicles. To read the full description, subscribe now.
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Key Opel Ireland Ltd. Financials
| Company Type | Subsidiary Single Location |
| Annual Sales (mil.) | $0.5 |
| Employees | 3 |
Opel Ireland Ltd. Executives
3 executives listed for Opel Ireland Ltd.'s Dublin, location.
| Title | Name & Bio | Contact |
| Managing Director | Dave Sheeran | Network |
| Marketing and PR Manager | Margaret O'Boyle | Network |
| Marketing Director | Stephen Markwell | Network |
Competition
Competitive Landscape for Opel Ireland Ltd.
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Opel Ireland Ltd. Competitors
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