OgilvyAction LLC · New York, NY United States
Company Description
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This link will open in a new window Marketing firm OgilvyAction (formerly 141 Worldwide) offers services in sales promotion, digital and direct marketing, retail design, and customer relationship management, shopper and trade marketing, as well as other areas of specialized marketing. Primarily it analyzes shoppers and how and why they make their purchases. The company, a division of creative advertising network Ogilvy & Mather Worldwide , works with businesses all over the world through more than 60 offices in nearly 50 countries. The agency was founded as 141 Worldwide in 1992; it restructured into OgilvyAction in early 2007. Some offices in international markets continue to operate under the 141 Worldwide banner. To read the full description, subscribe now.
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Key OgilvyAction LLC Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 279 |
OgilvyAction LLC Executives
75 executives listed for OgilvyAction LLC's New York, NY location.
| Title | Name & Bio | Contact |
| Global CEO | Rick Roth | |
| COO, Sao Paulo and Rio de Janeiro | Jeanlouis Gusiew | |
| EVP and Managing Partner, 141 Shopper | Christopher Hoyt |
Competition
Competitive Landscape for OgilvyAction LLC
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top OgilvyAction LLC Competitors
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