Nintendo Co., Ltd. · Kyoto Japan ·(Pink Sheets: NTDOY)(Tokyo: 79740)

It's not a game, boy, it's serious business, and Nintendo -- one of the Big Three videogame console and handheld devices makers -- knows it. Nintendo's Game Boy, GameCube, and Wii systems do battle with Microsoft's Xbox and Sony's PlayStation for the hearts and dollars of devoted gamers. Indeed, Nintendo is the market-leading game maker, but its rivals aren't sitting still. Nintendo debuted its videogame player Nintendo DS (Nintendo Double Screen) in 2004, Game Boy Micro in late 2005, and DS Lite in 2006. Its Wii, pronounced "we," videogame system arrived in time for 2006 holiday sales and quickly became a top seller. To read the full description, subscribe now.