Nielsen Media Research, Inc. · New York, NY United States
Company Description
View Nielsen Media Research, Inc. Locations On A US Map
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This link will open in a new window You know you are a powerful research company when your results change the face of television programming. The king of TV ratings, Nielsen Media Research collects its nationwide audience data from electronic People Meters placed in thousands of randomly selected households. In addition, the company measures viewers' habits in about 210 local markets, through meter technology in the largest and paper diaries in the rest. Separately, the company surveys TV watching in Hispanic markets. It generates a wide variety of reports for its customers, which include TV networks, advertisers, and TV stations. Nielsen Media Research is the largest unit in the media segment of its parent company, Nielsen . To read the full description, subscribe now.
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Key Nielsen Media Research, Inc. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 4,000 |
Nielsen Media Research, Inc. Executives
16 executives listed for Nielsen Media Research, Inc.'s New York, NY location.
| Title | Name & Bio | Contact |
| Chairman | Susan Whiting | Network |
| SVP Finance, Product Leadership, and Media Client Services | Jane Rode | Network |
| EVP and CTO | Robert Luff | Network |
Competition
Competitive Landscape for Nielsen Media Research, Inc.
Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The industry is labor-intensive: annual revenue per employee is less than $100,000. To read the full description, subscribe now.Top Nielsen Media Research, Inc. Competitors
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