Nielsen Claritas Inc.

San Diego, CA United States

 

Company Description

Nielsen Claritas aims to help its customers gain a clearer picture of their customers. The company operates as part of the media division of business information giant Nielsen. It provides data, software, and analysis services designed to increase the effectiveness of its clients' marketing efforts. Clients, who come from a variety of industries, can track and analyze customer behavior and design targeted marketing programs using that information. Nielsen Claritas also helps clients determine which media will work best for their campaigns, and it helps retailers and other businesses choose operating locations.