Motorsports Authentics, LLC

Concord, NC United States

 

Company Description

Motorsports Authentics is in a racy business. The company designs and markets collector-quality die-cast miniature replicas of NASCAR and other racing vehicles. The firm also sells licensed motorsports apparel (T-shirts, hats, and jackets) and souvenirs and manages race car drivers' fan clubs. Its merchandise is sold in about 45 countries through some 10,000 retailers, 30 trackside stores, and its goracing.com website. Through an exclusive agreement with QVC, Motorsports Authentics sells directly to its collectors club. The company changed its name from Action Performance when it was acquired by 50:50 partners International Speedway and Speedway Motorsports for $245 million.