Motorsports Authentics · Concord, NC United States
Company Description
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This link will open in a new window Motorsports Authentics is in a racy business. The company designs and markets collector-quality die-cast miniature replicas of NASCAR and other racing vehicles. The firm also sells licensed motorsports apparel (T-shirts, hats, and jackets) and souvenirs and manages race car drivers' fan clubs. Its merchandise is sold in about 45 countries through some 10,000 retailers, 30 trackside stores, and its goracing.com Web site. Through an exclusive agreement with QVC , Motorsports Authentics sells directly to its collectors club. The company changed its name from Action Performance when it was acquired by 50:50 partners International Speedway and Speedway Motorsports for $245 million. To read the full description, subscribe now.
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Key Motorsports Authentics Financials
| Company Type | Joint Venture Headquarters |
| Fiscal Year-End | September |
| Employees | 400 |
Motorsports Authentics Executives
14 executives listed for Motorsports Authentics's Concord, NC location.
| Title | Name & Bio | Contact |
| President and CEO | Mark Dyer | Network |
| CFO | Pat Harvey | Network |
| VP Retail | Jim Morris | Network |
Competition
Competitive Landscape for Motorsports Authentics
Growth in the population of children age 12 and younger drives demand for toys; demand for electronic gaming products is driven by personal income and product innovation. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can offer a wide selection of toys, and have scale advantages in purchasing, manufacturing, distributing, selling, and marketing. Small companies compete effectively by specializing in a product segment, or responding faster to market trends. The electronic gaming console industry is capital-intensive. Toy manufacturers face increasing competition from other sources of entertainment for children, including the Internet, television, and other consumer electronics. To read the full description, subscribe now.Top Motorsports Authentics Competitors
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