Mitsubishi Motors North America, Inc. · Cypress, CA United States
Company Description
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This link will open in a new window Mitsubishi Motors North America (MMNA) oversees the North American operations of Mitsubishi Motors -- including sales, manufacturing, finance, and R&D functions. The company sells Mitsubishi brand cars and SUVs through a network of almost 500 US dealers. MMNA's manufacturing division in Normal, Illinois, builds the Eclipse, Eclipse Spyder convertible, Galant sedan, and Endeavor SUV, representing about half of all Mitsubishis sold in the US. Other models include the Raider pickup truck, Outlander SUV, and Lancer sedan. Mitsubishi Motors is winding down production of the Raider pickup, manufactured by Chrysler , as fuel prices and the credit crisis limited sales of pickups and SUVs in 2008. To read the full description, subscribe now.
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Key Mitsubishi Motors North America, Inc. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | March |
| Employees | 3,600 |
Mitsubishi Motors North America, Inc. Executives
24 executives listed for Mitsubishi Motors North America, Inc.'s Cypress, CA location.
| Title | Name & Bio | Contact |
| President and CEO | Shinichi Kurihara | Network |
| SVP Operations and Quality Control | Dick Rinehimer | Network |
| EVP and CFO | Dan Booth | Network |
Competition
Competitive Landscape for Mitsubishi Motors North America, Inc.
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Mitsubishi Motors North America, Inc. Competitors
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