Mirada plc · London United Kingdom ·(London AIM: MIRA)
Company Description
Phone: +44-20-7462-0870
Fax: +44-20-7462-0871
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Mirada (formerly YooMedia) sees the future, and that future is digital. The company provides digital TV, Internet, and mobile phone services and technology in Spain and the UK. It specializes in interactive marketing and gaming. Mirada changed its name from YooMedia in 2008 after acquiring Spanish interactive television company Fresh Interactive Technologies. The company is organized through units devoted to interactive television (Mirada Media), digital and mobile marketing (Mirada Touch), interactive games (Mirada Gaming), and electronic payment (Mirada Connect). To read the full description, subscribe now.
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Key Mirada plc Financials
| Company Type | Public - London AIM: MIRA Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $62.6 |
| Employees | 39 |
Mirada plc Executives
14 executives listed for Mirada plc's London, location.
| Title | Name & Bio | Contact |
| Chairman | Michael Sinclair | Network |
| CEO | José Vazquez | Network |
| COO | Neil MacDonald | Network |
Competition
Competitive Landscape for Mirada plc
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top Mirada plc Competitors
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