McCann Worldgroup · New York, NY United States
Company Description
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This link will open in a new window If there was an interpretive dance to describe integrated advertising and marketing services, it might be called the McCann-can. A division of media services conglomerate Interpublic Group , McCann Worldgroup is one of the world's largest advertising agency networks, providing creative ad services, media buying, public relations, and brand development work through seven main operating units, including McCann Erickson , Universal McCann, FutureBrand , Momentum Worldwide , and Weber Shandwick . It offers relationship marketing services through MRM Worldwide , and it serves clients in the health care industry through McCann Healthcare. McCann Worldgroup's subsidiaries have offices in more than 100 countries. To read the full description, subscribe now.
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Key McCann Worldgroup Financials
| Company Type | |
| 2003 Sales (mil.) | $1,220.1 |
| 2001 Employees | 1,300 |
McCann Worldgroup Executives
37 executives listed for McCann Worldgroup's New York, NY location.
| Title | Name & Bio | Contact |
| Chairman and CEO | John Dooner | Network |
| Vice Chairman, Chief Talent Officer and Global Human Resources Director | Marcio Moreira | Network |
| COO; Regional Director, McCann Erickson North America | Eric Keshin | Network |
Competition
Competitive Landscape for McCann Worldgroup
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top McCann Worldgroup Competitors
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