Mattel UK Ltd. · Maidenhead United Kingdom

Was that Barbie and her new beau, Blain, who were spotted catching the sights around London? Chances are, it was. Just ask Mattel UK, which is the British marketing and distribution arm of global toy maker, Mattel. The company's brands include Barbie, of course, Hot Wheels and Matchbox cars, Cabbage Patch Kids, and Fisher-Price toys. Mattel also makes a variety of playthings based on licensed characters such as Harry Potter and Yu-Gi-Oh!. For years, Barbie was queen of the UK, however, her popularity has been waning. Seems British kids, like American children, are going for more sophisticated toys, phones, and computers instead. To read the full description, subscribe now.