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Mattel, Inc. · El Segundo, CA United States ·(NYSE: MAT)

Company Description

333 Continental Blvd.
El Segundo, CA
90245
United States (Map)
Phone: 310-252-2000
Fax: 310-252-2179
Rankings
  • #415 in FORTUNE 500
  • S&P 500
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Barbie is the platinum blonde in power at Mattel, the #1 toy maker in the world. Its products include Barbie dolls, Fisher-Price toys, Hot Wheels and Matchbox cars, American Girl dolls and books, and various Sesame Street, Barney, Ferrari, and other licensed items. Mattel also produces action figures and toys based on Walt Disney movies. To satisfy techie kids, Mattel has accessorized Barbie with interactive games, software, and a line of Barbie MP3 players. The company has even licensed the Barbie name for eyewear. Mattel is trying to reduce its reliance on its biggest customers -- Wal-Mart, Toys "R" Us, and Target -- through its own catalog and Internet sales. To read the full description, subscribe now.
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Key Mattel, Inc. Financials

Company TypePublic - NYSE: MAT

Headquarters
Fiscal Year-EndDecember
2008 Sales (mil.)$5,918.0
2008 Employees29,000

Mattel, Inc. Executives

45 executives listed for Mattel, Inc.'s El Segundo, CA location.
TitleName & BioContact
Chairman and CEORobert EckertNetwork
EVP Worldwide OperationsThomas DebrowskiNetwork
CFOKevin FarrNetwork

Competition

Competitive Landscape for Mattel, Inc.
Growth in the population of children age 12 and younger drives demand for toys; demand for electronic gaming products is driven by personal income and product innovation. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can offer a wide selection of toys, and have scale advantages in purchasing, manufacturing, distributing, selling, and marketing. Small companies compete effectively by specializing in a product segment, or responding faster to market trends. The electronic gaming console industry is capital-intensive. Toy manufacturers face increasing competition from other sources of entertainment for children, including the Internet, television, and other consumer electronics. To read the full description, subscribe now.
Top Mattel, Inc. Competitors
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