Mattel, Inc. · El Segundo, CA United States
(NASDAQ: MAT)
| 333 Continental Blvd. | Phone: 310-252-2000 |
| El Segundo, CA | Fax: 310-252-2179 |
| 90245 | |
| United States | 
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Chat NowMattel, Inc. Rankings
 #392 in FORTUNE 500 (May 2011) | S&P 500 |
Company Description
Barbie is the platinum blonde in power at Mattel, the #1 toy maker in the world. Its products include Barbie and Polly Pocket dolls, Fisher-Price toys, Hot Wheels and Matchbox cars, American Girl dolls and books, and various Barney, Ferrari, and other licensed items. Mattel also sells action figures and toys based on Walt Disney and Warner Bros. movies. To satisfy techie kids, Mattel has accessorized Barbie with interactive games, software, and a line of MP3 players. The company has even licensed the Barbie name for eyewear. It also sells games (UNO) and puzzles. Mattel is trying to reduce its reliance on its biggest customers -- Wal-Mart, Toys "R" Us, and Target -- through its own catalog and Internet sales.
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