Maserati S.p.A. · Modena Italy
Company Description
View Maserati S.p.A. Locations On A US Map
This link will open in a new window
This link will open in a new window You can't think of Italian sports cars without thinking of Maserati. Since 1940 Maseratis have been built in Viale Ciro Menotti, Modena, Italy. Today Maserati models include the Quattroporte sedan and the more sporty GranTurismo. Its MC12 racing coupé that packs a 630 horse power V12. Ferrari and Fiat each bought 50% of an ailing Maserati in 1997. Ferrari took over complete ownership in 1999 and brought in cash and new management. Although not yet profitable, Maserati's fortunes seem to be improving. The brand has been reintroduced to the US market. Ferrari sold Maserati back to Fiat S.p.A. in 2005. The following year Fiat held a controlling stake in Ferrari, as well. To read the full description, subscribe now.
Call Now at 866-464-3202 or Click here for a Free Hoover's Trial!
Key Maserati S.p.A. Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| 2007 Sales (mil.) | $1,021.5 |
| 2007 Employees | 695 |
Maserati S.p.A. Executives
11 executives listed for Maserati S.p.A.'s Modena, location.
| Title | Name & Bio | Contact |
| Chairman | Sergio Marchionne | Network |
| CEO | Harald Wester | Network |
| Director, Strategic Planning and Business Control | Gianfranco Baldin | Network |
Competition
Competitive Landscape for Maserati S.p.A.
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Maserati S.p.A. Competitors
Call Now at 866-464-3202 or Click here for a Free Hoover's Trial!