Marvel Entertainment, LLC

New York, NY United States

 

Company Description

Marvel Entertainment's success rests on the strength (and marketability) of its characters. The firm lends its more than 5,000 characters (which include Iron Man, Spider-Man, and X-Men) to publishing, licensing, and film production operations. Through Marvel Publishing, the company is the #1 comic book publisher with a 40% market share. Marvel earns toy licensing revenues through a deal with Hasbro. Other licensing fees come from character use in consumer products such as clothing and video games. Marvel-produced movies include Captain America: The First Avenger, Thor, and two Iron Man films. Media giant The Walt Disney Company purchased Marvel at the tail end of 2009 in a deal worth more than $4 billion.