Maidenform Brands, Inc. · Iselin, NJ United States ·(NYSE: MFB)
Company Description
View Maidenform Brands, Inc. Locations On A US Map
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This link will open in a new window Intimate apparel maker Maidenform Brands has built a business on getting its little somethings into the hands and on the bodies of its customers. The company, established when founders Ida and William Rosenthal invented the cup-style bra in the 1920s, makes bras, panties, sleepwear, and increasingly popular shapewear. Maidenform sells its products worldwide, primarily through US discount chain stores and department stores. The company also sells its well-known brands (such as Maidenform, Flexees, and Lilyette) through about 80 company-owned outlets and its Web sites. The company's name became iconic through its "I dreamed" Maidenform ads ("I dreamed I stopped traffic in my Maidenform bra"). To read the full description, subscribe now.
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Key Maidenform Brands, Inc. Financials
| Company Type | Public - NYSE: MFB Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $413.5 |
| 2008 Employees | 1,120 |
Maidenform Brands, Inc. Executives
27 executives listed for Maidenform Brands, Inc.'s Iselin, NJ location.
| Title | Name & Bio | Contact |
| Chairman | Karen Rose | Network |
| President, CEO, and Director | Maurice Reznik | Network |
| EVP, COO, and CFO | Christopher Vieth | Network |
Competition
Competitive Landscape for Maidenform Brands, Inc.
Personal income and fashion trends drive demand for clothing. The profitability of individual companies depends heavily on effective merchandising and marketing. Large companies can offer wide selections of clothing and have advantages in purchasing, distribution, and marketing. Small stores can compete by offering unique merchandise, targeting a specific demographic, providing superior customer service, or serving a local market. The industry is labor-intensive: annual revenue per worker is about $130,000. Competition for the clothing store industry includes department stores, discount stores, and Internet and catalog retailers. To read the full description, subscribe now.Top Maidenform Brands, Inc. Competitors
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