Maidenform Brands, Inc. · Iselin, NJ United States (NYSE: MFB)
| 485 Rte. 1 South, Bldg. F | Phone: 732-621-2500 |
| Iselin, NJ | |
| 08830 | |
| United States |
Maidenform Brands, Inc. Rankings
| S&P 600 |
Company Description
Intimate apparel maker Maidenform Brands has built a business on getting its little somethings into the hands and on the bodies of its customers. The company, established when founders Ida and William Rosenthal invented the cup-style bra in the 1920s, makes bras, panties, sleepwear, and increasingly popular shapewear. Maidenform sells its products worldwide, primarily through US discount chain stores and department stores. The company also sells its well-known brands (such as Maidenform, Flexees, and Lilyette) through about 70 company-owned outlets and its websites. The company's name became iconic through its "I dreamed" Maidenform ads ("I dreamed I stopped traffic in my Maidenform bra").
Financials
| Company Type | Public - NYSE: MFB Headquarters |
|---|---|
| Fiscal Year-End | December |
| 2010 Employees | 1,175 |
Executives
35 executives listed for Maidenform Brands, Inc.'s Iselin, NJ location.
| Chairman | Karen Rose | |
|---|---|---|
| CEO and Director | Maurice Reznik | |
| EVP, COO, and CFO | Christopher Vieth |


