MTV Games · New York, NY United States
Company Description
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I want my MTV...games? In a world where synergy is the name of the game, as it were, MTV Networks launched a new division, MTV Games, that develops, markets, and publishes new video game franchises. The division also licenses MTV content to other game developers and reaps the royalties. MTV Games is best known for its Rock Band franchise, which it acquired through the $175 million purchase of game developer Harmonix (the original developer of Guitar Hero). Rock Band follows the Guitar Hero model but extends the idea past just a guitar to allow players to step into the spandex pants of members a rock band, playing along on a drum kit, guitar, and microphone. To read the full description, subscribe now.
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Key MTV Games Financials
| Company Type |
MTV Games Executives
3 executives listed for MTV Games's New York, NY location.
| Title | Name & Bio | Contact |
| SVP DVD, Gaming, and Audio | Paul DeGooyer | Network |
| VP | Tony Calandra | Network |
| VP Electronic Games and Interactive Products | Bob Picunko | Network |
Competition
Competitive Landscape for MTV Games
The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products. The packaged software industry is capital-intensive and highly automated, with average annual revenue per worker surpassing $400,000. The custom programming industry is labor-intensive: with average annual revenue per worker of about $115,000. To read the full description, subscribe now.Top MTV Games Competitors
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