MGA Entertainment, Inc. · Van Nuys, CA United States
Company Description
Phone: 818-894-2525
Fax: 818-894-8094
Toll Free: 800-222-4685
View MGA Entertainment, Inc. Locations On A US Map
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This link will open in a new window Move over Bratz, the Moxie Girlz are movin' in. Toy and doll maker MGA Entertainment, which is engaged in an epic legal battle with archrival Mattel over its marquee product -- the Bratz line of fashion dolls -- is banking on its new Moxie Girlz line of dolls for future sales. The company owns Little Tikes -- maker of the iconic Cozy Coupe -- and also makes proprietary and licensed baby dolls (Baby born and Baby Chou Chou) and the plush Rescue Pets collection. CEO Isaac Larian helped found a company called ABC Electronics in 1982, which changed its name to Micro Games of America in the late 1980s, then shortened it to MGA when it shifted from electronic games to dolls in the late 1990s. To read the full description, subscribe now.
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Key MGA Entertainment, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| 2007 Sales (mil.) | $1,000.0 |
| 2007 Employees | 1,600 |
MGA Entertainment, Inc. Executives
8 executives listed for MGA Entertainment, Inc.'s Van Nuys, CA location.
| Title | Name & Bio | Contact |
| Vice Chairman | Eric Villette | Network |
| CEO | Isaac Larian | Network |
| COO | Didier Pietri | Network |
Competition
Competitive Landscape for MGA Entertainment, Inc.
Growth in the population of children age 12 and younger drives demand for toys; demand for electronic gaming products is driven by personal income and product innovation. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can offer a wide selection of toys, and have scale advantages in purchasing, manufacturing, distributing, selling, and marketing. Small companies compete effectively by specializing in a product segment, or responding faster to market trends. The electronic gaming console industry is capital-intensive. Toy manufacturers face increasing competition from other sources of entertainment for children, including the Internet, television, and other consumer electronics. To read the full description, subscribe now.Top MGA Entertainment, Inc. Competitors
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