Lorillard, Inc. · Greensboro, NC United States ·(NYSE: LO)
Company Description
Phone: 336-335-7000
Fax: 336-335-7550
Rankings
- #486 in FT Global 500
- S&P 500
View Lorillard, Inc. Locations On A US Map
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This link will open in a new window Newport news provides the best read on Lorillard, the #3 cigarette maker in the US (behind Philip Morris USA and Reynolds American ). Newport, Lorillard's flagship brand, is the best-selling menthol cigarette and second-largest cigarette brand in the US. It generates about 90% of Lorillard's sales by volume. Other brands include the premium and discount lines of Kent, Max, Old Gold, Satin, True, and Maverick. The company sells its products primarily to wholesale distributors. Lorillard was named the Carolina Group until 2008, when it split from former parent Loews . Founded in 1760 by French immigrant Pierre Lorillard, it is the nation's oldest continuously operating tobacco firm. To read the full description, subscribe now.
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Key Lorillard, Inc. Financials
| Company Type | Public - NYSE: LO Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $4,204.0 |
| Employees | 3,200 |
Lorillard, Inc. Executives
17 executives listed for Lorillard, Inc.'s Greensboro, NC location.
| Title | Name & Bio | Contact |
| Chairman, President, and CEO | Martin Orlowsky | Network |
| EVP Finance and Planning, CFO, and Director | David Taylor | Network |
| VP Information Technology | Ray Tatonetti | Network |
Competition
Competitive Landscape for Lorillard, Inc.
Demand is driven by discretionary consumer spending and awareness of the health effects of smoking. The profitability of individual companies depends on effective marketing. Large companies enjoy economies of scale in manufacturing and in their ability to offer wider ranges of products. Small companies can compete effectively through heavy discounting, through clever branding and packaging, and by exploiting niche categories such as pipe tobacco and additive-free cigarettes. The industry is highly capital-intensive: average annual revenue per worker for a typical company is $1.5 million. To read the full description, subscribe now.Top Lorillard, Inc. Competitors
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