Lorillard, Inc.

Greensboro, NC United States

 

Company Description

Money smells of menthol at Lorillard, the #3 cigarette maker in the US (behind Philip Morris USA and Reynolds American). Newport, Lorillard's flagship brand, is its best-selling menthol cigarette and #2-top selling cigarette brand in the US. It accounts for more than 85% of Lorillard's sales. Other brands include the premium and discount lines of Kent, Old Gold, True, and Maverick. The company sells its lineup to wholesale distributors (who supply retail and chain stores, and government agencies). Lorillard was known as the Carolina Group until 2008, when it split from former parent Loews. Founded in 1760 by French immigrant Pierre Lorillard, it is the nation's oldest continuously operating tobacco business.