LookSmart, Ltd. · San Francisco, CA United States ·(NASDAQ (GM): LOOK)
Company Description
View LookSmart, Ltd. Locations On A US Map
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This link will open in a new window It's hard to find anything online without looking unless you're talking about ads. LookSmart helps publishers, advertisers, and consumers see what they want when it comes to online advertising. The company earns most of its revenue through its Advertiser Networks offering, which provide advertisers with targeted, pay-per-click (PPC) search advertising, contextual advertising, and banner products. It also offers Publisher Solutions that help content publishers maintain advertiser relationships online. LookSmart sold most of its consumer Web site operations in 2007. It initially retained its Wisenut search engine technology and Furl.net social bookmarking service, but shut down those businesses in 2008. To read the full description, subscribe now.
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Key LookSmart, Ltd. Financials
| Company Type | Public - NASDAQ (GM): LOOK Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $65.0 |
| 2008 Employees | 90 |
LookSmart, Ltd. Executives
15 executives listed for LookSmart, Ltd.'s San Francisco, CA location.
| Title | Name & Bio | Contact |
| Chairman | Mark Sanders | Network |
| President, CEO, and Director | Edward West | Network |
| CFO | Stephen Markowski | Network |
Competition
Competitive Landscape for LookSmart, Ltd.
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top LookSmart, Ltd. Competitors
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