Lincoln Mercury · Dearborn, MI United States
Company Description
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This link will open in a new window Lincoln Mercury is the division of Ford Motor Company that makes, you guessed it, Lincolns and Mercurys. Lincoln models (many of which now bear initials like the company's European competitors) include the Navigator and MKX SUVs and the Mark LT upscale pickup, as well as the MKZ and Town Car sedans. Mercury models make use of Ford's fondness of alliteration and include the Milan, and Grand Marquis sedans, and the Mariner and Mountaineer SUVs. Ford introduced a redesigned Mercury Mariner for the 2008 model year and has made similar launch for the 2009 Lincoln MKS sedan. The Mercury Montego met the same fate as the Lincoln Continental and was discontinued. To read the full description, subscribe now.
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Key Lincoln Mercury Financials
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Lincoln Mercury Executives
7 executives listed for Lincoln Mercury's Dearborn, MI location.
| Title | Name & Bio | Contact |
| Group VP, Marketing, Sales, and Service | Ted Cannis | Network |
| President, Ford Customer Service Division | Darryl Hazel | Network |
| Executive Director, Ford Marketing and Sales, Customer Service Division | Al Giombetti | Network |
Competition
Competitive Landscape for Lincoln Mercury
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Lincoln Mercury Competitors
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