Lillian Vernon Corporation · Virginia Beach, VA United States
Company Description
Phone: 757-427-7700
Fax: 757-427-7819
View Lillian Vernon Corporation Locations On A US Map
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This link will open in a new window Whether you're decorating a Christmas tree or a dining table, Lillian's your lady. Mail-order and online retailer Lillian Vernon offers thousands of items, including gift, gardening, holiday, household, and kids' products. The company is known for its "personalization" department that offers customers the option to monogram items, such as bags and bath towels, at a reasonable charge. The catalog merchant mails more than 80 million copies of its three catalog titles (Lillian Vernon, Lilly's Kids, and Big Sale) each year. Lillian Vernon filed for Chapter 11 bankruptcy protection in February 2008 after laying off about half its year-round work force; it was acquired by direct marketer Current USA in April 2008. To read the full description, subscribe now.
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Key Lillian Vernon Corporation Financials
| Company Type | |
| 2003 Sales (mil.) | $238.0 |
| 2003 Employees | 1,200 |
Lillian Vernon Corporation Executives
7 executives listed for Lillian Vernon Corporation's Virginia Beach, VA location.
| Title | Name & Bio | Contact |
| President and CEO | Tim Arland | Network |
| EVP and CFO | Robert Eveleigh | Network |
| EVP Merchandising | Michelle Gershkovich | Network |
Competition
Competitive Landscape for Lillian Vernon Corporation
Jewelry sales depend partly on consumer income. Small jewelers can effectively compete with large chains because price isn't the main factor determining sales. Profitability depends on merchandising and effective marketing. Jewelry is sold not only by specialized jewelry retailers, but also by department stores and mass merchants. Because regular gross margins are very high, often 50 percent, mass merchants have been able to cut prices and take market share. Wal-Mart is the largest jewelry retailer in the US. To read the full description, subscribe now.Top Lillian Vernon Corporation Competitors
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