Lieken AG · Düsseldorf Germany
Company Description
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This link will open in a new window Lieken AG, through its two divisions -- Lieken Brot-und Backwaren and Kamps -- is the breadbasket of Germany. Lieken Brot-und Backwaren supplies some 21,000 retail food customers in Germany with fresh bread and bakery under the GOLDEN TOAST and Lieken Urkorn brand names. With some 920 German craft bakeries (about 90% of which are franchised, that make their own products), Kamps offers fresh, traditionally baked goods to individual customers. If customers haven't time to stop at a bakery, Kamps makes home deliveries. Lieken is a subsidiary of the Italian pasta maker, Barilla . To read the full description, subscribe now.
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Key Lieken AG Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $1,691.4 |
| 2008 Employees | 8,000 |
Lieken AG Executives
18 executives listed for Lieken AG's Düsseldorf, location.
| Title | Name & Bio | Contact |
| Chairman, Supervisory Board | Ulrich Hüppe | Network |
| Deputy Chairman and Head, Bread and Bakeries Products Division | Peter Störling | Network |
| CEO | Wolfgang Keller | Network |
Competition
Competitive Landscape for Lieken AG
Consumer spending and tastes drive demand. The profitability of individual companies depends on effective merchandising and the ability to generate store traffic. Large companies can offer a wide selection of products and have advantages in purchasing, distribution, and marketing. Small companies can compete effectively by offering specialty products, providing superior service, or serving a local market. The industry is labor-intensive: average annual revenue per worker is about $100,000. Competition includes traditional grocery stores, mass merchandisers, and warehouse clubs. Specialty food stores also compete with any venue serving food, including restaurants. To read the full description, subscribe now.Top Lieken AG Competitors
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