Company Description
Many North Americans share a love affair with Jell-O, Miracle Whip, Oreos, and Velveeta, name-brand staples of Kraft North America. The business, one of three segments held by the world's #2 food company, Kraft Foods, makes and markets consumer packaged foods: snacks (Chips Ahoy! cookies, Ritz crackers, and Cadbury and Trident candy), Kraft natural/processed cheeses, beverages (Maxwell House coffee, Kool-Aid drinks), convenient meals (Oscar Mayer meats and Kraft mac 'n cheese), and grocery fare (Cool Whip topping, Shake N' Bake coatings). A Canada and NA foodservice operation also sells the food lineup. Kraft is spinning off the segment's grocery business (beverages, cheeses, meals, and grocery goods).