Interactive Prospect Targeting Limited · London United Kingdom ·(London AIM: IPH)
Company Description
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This link will open in a new window Interactive Prospect Targeting (IPT) is the UK's largest online collector of consumer data, which is used primarily for e-mail, direct mail, and telephone marketing. Using prizes to entice viewers in the UK and France to participate, IPT has compiled 10.3 million opt-in e-mail addresses and 8 million postal addresses, in addition to a wealth of personal information. It conducts about 120 direct mail marketing campaigns per month for 100 clients. IPT operates through 25 company-owned Websites and 14 client hosted sites and offers software products for e-mail delivery, competitor intelligence, e-mail analysis, and market research. The company was founded in 1999 by CEO Lionel Thain. To read the full description, subscribe now.
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Key Interactive Prospect Targeting Limited Financials
| Company Type | Public - London AIM: IPH Headquarters |
| Fiscal Year-End | December |
| 2007 Sales (mil.) | $66.4 |
| Employees | 100 |
Interactive Prospect Targeting Limited Executives
20 executives listed for Interactive Prospect Targeting Limited's London, location.
| Title | Name & Bio | Contact |
| Chairman | Colin Lloyd | Network |
| CEO | Lionel Thain | Network |
| COO | Martin Kiersnowski | Network |
Competition
Competitive Landscape for Interactive Prospect Targeting Limited
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top Interactive Prospect Targeting Limited Competitors
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