Hornell Brewing Co., Inc.
|60 Crossways Park Dr W||Phone: +1-516-812-0300|
|Woodbury, NY||Fax: -|
|United States||Map This Company|
|http://www.arizonabev.com||Hoover's coverage by Catherine Colbert|
John Ferolito and Don Vultaggio started delivering beer in an old VW bus in 1972 to some of New York's tougher neighborhoods. The wholesale business grew and so did the partners' ambition. In 1986 the pair launched Midnight Dragon, a malt liquor marketed with a poster featuring a scantily clad woman whose provocative utterance, "I could suck on this all night," offended Vultaggio's wife, among others.
The success of
Ferolito, Vultaggio found early distribution success by hitching rides on beer trucks, but switched to soft-drink distributors to secure stronger shelf placement. As tea sales fell, in 1996 Ferolito, Vultaggio unveiled a line of colas and root beer, but sales were flat and the line was dropped in 1997. In 1996 it debuted Mississippi Mud beer in bottles that resembled moonshine jugs. The firm introduced Blue Luna iced coffee in 1998, and the next year the company dipped into the snack business with Blue Luna Salsa 'n' Chips.
A new line of ready-to-drink teas, using the name of and developed in partnership with Celestial Seasonings, was rolled out in 2000. The company also launched AriZona Rx Elixirs (herbal teas) later that year.
In 2001 the company partnered with
In response to the growing popularity of ready-to-drink (RTD) coffees, in 2004 Ferolito, Vultaggio began selling its AriZona coffee drinks at retail outlets instead of just through vending machines. The following year, the company introduced SweetTea. The company billed it as an all-natural, real-brewed, Southern-style tea (think Scarlet O'Hara on the front portico of Tara on a sweltering summer day). In so doing it hoped to attract healty food cusotmers ("all-natural"), Southeners ("Southern-style"), and nostalgia buffs (SweetTea).
In 2006 the company began offering its green and lemon teas as concentrates -- a 89-ounce can of concentrate makes 64 ounces of tea. The concentrates were marketed to specific groups (campers, hikers, sport particpants of all kinds), as well as the general consumer.