Habermaass GmbH · Bad Rodach Germany
Company Description
Phone: +49-9564-929-115
Fax: +49-9564-929-67-400
Toll Free: 800-468-6873
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This link will open in a new window Habermaass GmbH boasts a successful "toy story" all its own. Operating through a handful of divisions, the German manufacturing company makes wooden toys, games, outdoor equipment, and youth furniture geared toward babies and children. Under the HABA brand names, Habermaass distributes its products to 6,000 specialized dealers and operates agencies in 20 countries worldwide. Its mail order division, JAKO-O, offers a lineup of toy products for children up to 10 years of age, while its Wehrfritz division is a supplier of residential furniture, playground equipment, toys, and craft supplies. Habermaass GmbH is owned by Klaus Habermaass, whose father started the business in the 1930s. To read the full description, subscribe now.
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Key Habermaass GmbH Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $200.8 |
| Employees | 800 |
Competition
Competitive Landscape for Habermaass GmbH
The volume of home furniture sold depends heavily on the level of home sales, while office furniture sales depend on the health of the US economy. The profitability of individual companies is closely linked to volume, since many costs are fixed. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a premium price. Imports are a major competitive factor, totaling more than $26 billion a year, and many US manufacturers have factories overseas, where labor and production costs are lower than in the US. Foreign competition and production overcapacity have combined to keep prices low. Additionally, despite automation, the made-to-order nature of much of the business means that the industry is fairly labor-intensive: average annual revenue per worker is around $250,000. To read the full description, subscribe now.Top Habermaass GmbH Competitors
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