Guthy-Renker Corporation · Palm Desert, CA United States
Company Description
Phone: 760-773-9022
Fax: 760-733-9016
View Guthy-Renker Corporation Locations On A US Map
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This link will open in a new window What do Kathie Lee Gifford, Cindy Crawford, Victoria Principal, and Tony Robbins have in common? Each has starred in a program produced by Guthy-Renker, one of the largest infomercial producers in the US. The electronic retailing company pursues marketing opportunities through direct TV, cable and satellite, mail, and telemarketing. Its pitch people hawk a variety of goods and services, including skin care products and cosmetics such as Proactiv Solution (the company's primary category), fitness equipment, and motivational tapes. Guthy-Renker was founded in 1988 by co-CEOs Bill Guthy and Greg Renker, after being spun off from Guthy's Cassette Productions Unlimited (CPU). To read the full description, subscribe now.
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Key Guthy-Renker Corporation Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| 2007 Sales (mil.) | $1,800.0 |
| Employees | 155 |
Guthy-Renker Corporation Executives
5 executives listed for Guthy-Renker Corporation's Palm Desert, CA location.
| Title | Name & Bio | Contact |
| Founding Principal | William Guthy | Network |
| Founding Principal | Greg Renker | Network |
| EVP and COO; Co-President, Guthy-Renker LLC | Kevin Knee | Network |
Competition
Competitive Landscape for Guthy-Renker Corporation
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top Guthy-Renker Corporation Competitors
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