GfK SE

Nuremberg Germany

  (XETRA: GFK)

Company Description

Need to know who's buying what in Europe? Check with GfK. One of the largest market research firms on the European continent, GfK (which stands for Growth from Knowledge) tracks consumers' tastes in and purchases of grocery and nonfood items, broadcast media, pharmaceuticals, and other merchandise and services worldwide. Known as the GfK Group, it operates through 150 companies that are organized across three primary divisions: Retail and Technology, Media, and Custom Research. Other businesses within those divisions include GfK NOP, GfK MRI, and GfK Healthcare. The research company traces its historical roots to 1934.