GM Europe · Glattbrugg Switzerland
Company Description
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This link will open in a new window The Continental division of General Motors , GM Europe helps to keep the old country driving. GM Europe manufactures and sells its Opel , Vauxhall , Saab , Cadillac, Chevrolet, and HUMMER brands in more than 40 markets. Major production facilities are established in Germany, Poland, Sweden, and the UK. Strapped for cash, like its parent company which sought bankruptcy protection in June 2009, GM Europe looks to score bridge financing from the German government and an agreement from car parts maker Magna International to pick up European ownership. The expectant new owners aim to collect Opel/Vauxhall assets under the Opel wing, with most of Opel's ownership set into a trust, garnering protection from GM creditors. To read the full description, subscribe now.
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Key GM Europe Financials
| Company Type | Subsidiary Single Location |
| Fiscal Year-End | December |
| Employees | 300 |
GM Europe Executives
19 executives listed for GM Europe's Glattbrugg, location.
| Title | Name & Bio | Contact |
| President and VP | Carl-Peter Forster | Network |
| VP and CFO | Enrico Digirolamo | Network |
| CIO | Alejandro Martinez | Network |
Competition
Competitive Landscape for GM Europe
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top GM Europe Competitors
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