Fruit of the Loom, Inc.

Bowling Green, KY United States

 

Company Description

Fruit of the Loom wants to be in everyone's drawers. Besides the basics -- underwear made under the BVD, Fruit of the Loom, and Lofteez names -- its products include activewear, casual wear, and children's underwear sold under such labels as Russell, Funpals, Fungals, and Underoos (with licensed characters). Its items are sold primarily in North America through discount and mass merchandisers the likes of Wal-Mart and Target, as well as to department stores, wholesale clubs, and screen printers. It boasts the largest market share for branded men's and boy's underwear and its Russell Athletic unit leads in team uniforms. Fruit of the Loom, owned by Berkshire Hathaway, produces its products in Latin America.