Fresh Enterprises, Inc. · Cypress, CA United States
Company Description
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This link will open in a new window This company thinks it has a fresh take on Mexican food. Fresh Enterprises operates and franchises more than 250 Baja Fresh Mexican Grill fast-casual restaurants mostly in California and about 20 other states. The chain's menu features made-to-order burritos and tacos, as well as quesadillas, nachos, and salads. Founded in 1990, Baja Fresh is known for using fresh ingredients without fillers and eschewing freezers and microwaves. In addition to its flagship chain, Fresh Enterprises oversees the La Salsa Fresh Mexican Grill chain. An investment group led by David Kim owns the company. To read the full description, subscribe now.
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Key Fresh Enterprises, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Employees | 2,213 |
Competition
Competitive Landscape for Fresh Enterprises, Inc.
Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Large companies have advantages in purchasing, finance, and marketing. Small companies can offer superior food or service. The industry is highly labor-intensive: annual revenue per worker is between $40,000 and $45,000. Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. To read the full description, subscribe now.Top Fresh Enterprises, Inc. Competitors
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